Sunnei’s school is out for summer. That’s what designers Loris Messina and Simone Rizzo said backstage at their third ever runway show, held in a hot, graffitied hallway of an art institute on Milan’s Via Camillo Hajech this afternoon. Who doesn’t love the sound of that? Summer, for the menswear crew, is just a few days away once Paris dims its lights. As it were, the clothes didn’t quite deliver on that annually and eternally uplifting promise; there were some solid pieces, but Sunnei’s overall identity could use more clarification to make it. . . well, more convincing.
A definite highlight is the label’s signature stripes, which were best visualized here in a green-and-white scheme on a blouse-y button-down, worn over billowy, narrower-banded boxer shorts. Sunnei’s typography, also at this point recognizable for its retro-theatrical lines, made a splashy appearance on an all-over printed double-breasted jacket with matching pants. Both of these looks felt confident and energized—the kind of thing you might actually wear on the last day of school, totally stoked and not afraid to show it.
But other areas lacked a sense of ownership and buzz, such as with generic arty-baggy pants, a bowling shirt printed with neon outlines of piña colada and martini glasses (big question mark), and a T-shirt with a fuzzy print of the Myspace Tom meme (an even bigger question mark). Messina and Rizzo need to reign it in a bit in order to sell their vision, especially their chill brand of humor. What did persuade, though, and ultimately landed this collection in good standing, was a significant development in the accessories arena. Striped woven straw totes made us want to head straight from school to the beach, and there’s no better feeling than that.
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BAUER’S RELAY – VENICE
For the occasion of the 73rd Venice International Film Festival, the Bauer’s Relay offers clients an exceptional opportunity to connect with a selection of international celebrities and VIP guests both on the red carpet and in a series of exceptional locations. The lounge at the Bauer’s Hotel provides guests with an exclusive styling service including a selection of top fashion brands and a luxury changing area. Over the course of the festival, the hotel will also play host to a series of important events attended by key industry figures and the international press.
Tomorrow is an international sales platform that operates from four outstanding showrooms in the main fashion cities: London, Milan, Paris and New York.
Tomorrow's business model is a mix between a multi brand showroom, a logistics and distribution centre and a multi-service marketing company. The company groups together various managerial skills, always concentrating on flexibility and the provision of services on demand.
Since 2011 Tomorrow London Limited has been the parent company of its Italian affiliate tomorrow Milano srl.
Directed by Stefano Martinetto, Giancarlo Simiri and the Saturday Group (a multi-company aggregate with offices in Los Angeles, New York and Paris).
Tomorrow not only gives brands the chance to access the most important stores worldwide but also contributes to the organizational expansion of the brand as a whole.
The company focuses on all key market segments: high end womenswear & menswear, contemporary womenswear & menswear and accessories (including women's jewellery).
An international platform for bright fashion talents, #You Window scouts the most exciting up and coming names and offers them the chance to share their vision with an international audience of tastemakers. Giving brands the chance to show their collections in the world’s fashion capitals, #You Window helps designers to meet and connect with key influencers, fashion insiders and the most esteemed stores. The multi-disciplinary platform supports its clients with integrated commercial and communications solutions tailor made by a team of experts to strategically place each brand and help them establish their voice and grow in a constantly evolving and competitive market place.
A fully immersive exhibition combining fashion, art and design with the latest technology: For Art Basel Miami, Boom|Basel presents a ground breaking installation with a fresh perspective on how art should be viewed, offering guests and critics a chance to see the world from a new point of view.
From renting the perfect location to managing detailed travel arrangements and accommodation, our team of experts take care of all the logistics and, with a network of over 15,000 partners, ensure the best rates.
The You Concept booking service allows businesses to manage their own travel, whether by boat, car, train or plane, and hotel reservations online. We also use our established network of contacts to secure competitive rates and ensure the best value for money. For any unforeseeable changes or issues, our team are on hand to offer quick support and solutions from one of our locations all over the world: London, Paris, Milan, New York and Miami.
You Concept offers international logistical solutions for a variety of events such as exhibitions, launch parties, hospitality suites, showroom coordination and fashion shows.
You Concept unites logistics management with creative design and expert production, leveraging our first hand industry experience and problem solving approach to tailor each event to an individual client’s needs. Our services range from location scouting, interior design, furniture rental, and technician hire, to cleaning services, selecting personnel, security and catering.
We are able to assist our clients at every stage of an event and meet every requirement and preference, from transportation to selecting personnel and training on detailed briefs through to the coordination on the ground and the final reports.
You Window is a talent scouting platform that helps emerging designers and fresh talents to reach key buyers and internationally esteemed stores. We offer our clients a fully integrated service that helps to manage all angles of their business by coordinating the following activities.
• Talent Scouting
• Strategic support and pricing strategies
• Sales campaign preparation
• Worldwide Target list
• Brand Analysis and strategic development
• Database of sales manager
• Creation and management of commercial communication
• Sales management overseen by an experienced member of the YOU CONCEPT team
• Visual merchandising
• Schedule of appointments
• Sell through analysis
• Press support
We work closely with sponsors and advertisers whose content, products and services will be of interest to our community. We provide sponsorship opportunities via exclusive events during two of the year’s most hotly anticipated events, the Venice Film Festival and Miami Art Basel.
To request our media kit and learn about advertising and sponsorship opportunities, please contact us here.
Through the development of strategic communications campaigns, we help our clients speak directly to key industry influencers.
You Concept offers clients simple, smart PR solutions tailor made to meet their requirements. Our team of professionals will oversee the creation and distribution of all press materials, targeted media lists, appointments with stylists, editors and special projects with celebrities.
You Concept offers a range of digital solutions to help brands establish a strong online presence through creative campaigns and special collaborations. From constructing websites and social media channels through to graphic design, branding and newsletter campaigns, we offer a range of services and skills to ensure our clients hold their own in a crowded and competitive space that is constantly evolving.