Rebecca Minkoff: ready for a close up?

Rebecca Minkoff Milano - You Concept LTD

Rebecca Minkoff: are you ready for a close-up?

The New York City label has garnered healthy buzz since 2001. Rebecca Minkoff has designed a version of the “I Love New York” t-shirt as part of a five-piece capsule collection, which appeared on The Tonight Show. It became an overnight sensation.

Rebecca Minkoff  gets “cool, feminine, modern” into most of its many mentions, which attempts to summarize not just the clothes of the  designers, but the brand’s attitude. The global brand with a wide range of apparel, handbags, footwear, jewelry and accessories, incorporates technology to the retail experience to shake-up a bit the shopping routine. The designer wanted to develop ideas for the store like: incorporate social media features into the dressing rooms, interactive mirrors, interactive boutique system, in order to have a special experience for costumers.


The brand is an exciting innovation for the modern woman. Since it is one of the largest global label led by a millennial female designer. The label is one of the fastest growing brands in the contemporary segment, with four domestic retail stores, nine international locations, and is distributed in over 900 stores worldwide. Including the recent store opening in Venice, which is the first store opened in Europe. Rebecca Minkoff’s rise has been fast in Italy and it seems that the label will continue to grow in the market it has asserted itself in the fashion industry. Clear favorites for the luxury handbags and  accessories but also popular with the downtown romantic apparel.

Feel the experience visiting Rebecca’s website:

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