Rebecca Minkoff’s new mobile website channels Instagram

Rebecca Minkoff - You Concept LTD

Rebecca Minkoff’s new mobile website channels Instagram

When a brand needs and wants to move with the times.


Rebecca Minkoff brand is all about putting tech innovation and fashion together in order to make the perfect match. From the interactive boutique experience the designer bring to the public to online easy to shop alternative for clients. Now recently Rebecca Minkoff who never stays behind of new technology, planned to makeover its mobile-ready website, which was inspired by its young shopping base’s preferred social network.

Rebecca Minkoff’s has more than 50% of its site traffic coming through mobile, therefore the label decided to created a mobile-first website that makes its Instagram feed shoppable through a direct link for a more easy shopping experience.

Simple to use just by scrolling row of Instagram images anchors the retailer’s homepage, and also another amazing feature to interact more with clients is a “Tag us in your photos for your chance to be featured.” This possibility definitely encourage clients to purchase and generates web traffic.

It doesn’t finish there, since styles in each look are available for immediate purchase, shoppers who click on an image are directed to a product page where they can buy the item. Rebecca Minkoff core traffic is without doubt Instagram since the label has over 800,000 followers, this is why its not surprising that the engagement strategy focuses more on this social channel.

These are the reasons why next week, for the first time in Italy, YouConcept is organizing a Special Event where the Superstar will be Rebecca Minkoff and in addition to all the updates that the American designer will bring from overseas, the focus will also be on Social Media with the presence of a well-known Italian academy.