London Fashion Week took off strong starting this fashion season. TATE Modern is taking place in the magical City of London and Youconcept its honor to be part of the production managing team.
This year presentation is taking place at the Tomorrow showroom presenting luxury brands like Chalayan, Markus Lupfer and Ports 1961, which all of them have made an amazing impression during London Fashion Week. Starting from Ports 1961 fashion show this past week, presenting a collection inspired by the 90’s minimalism, the focus of the perfectionist designer was to provide a working woman’s wardrobe fit for purpose in the 21st century, in other words, Ports is a pragmatic collection at its best when it simplifies.
Markus Lupfer doesn’t stay behind this Fashion Week presenting a collection which it was all about pools, fun and ’40s esque swimming pants. A lot of floral embellishments, blue, and orange was the perfect mix for the collection that follows the designers maximalist universe and style. The presentation environment was walled off by white balloons, the models arranged around and the furniture upholstered in the same prints they were wearing.
Chalayan Fashion Show was inspired by the ¨the idea of the lost individuals in a digital world and living with the opinion of others but at the same time being empowered by the entitled state¨. but at the same time the collection was literal an opening section of gray suiting and dresses, frames around the body to redefine a confidence in the body, but also it falls and it drapes. The collection was between the designer’s conceptual creative rhythm.
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BAUER’S RELAY – VENICE
For the occasion of the 73rd Venice International Film Festival, the Bauer’s Relay offers clients an exceptional opportunity to connect with a selection of international celebrities and VIP guests both on the red carpet and in a series of exceptional locations. The lounge at the Bauer’s Hotel provides guests with an exclusive styling service including a selection of top fashion brands and a luxury changing area. Over the course of the festival, the hotel will also play host to a series of important events attended by key industry figures and the international press.
Tomorrow is an international sales platform that operates from four outstanding showrooms in the main fashion cities: London, Milan, Paris and New York.
Tomorrow's business model is a mix between a multi brand showroom, a logistics and distribution centre and a multi-service marketing company. The company groups together various managerial skills, always concentrating on flexibility and the provision of services on demand.
Since 2011 Tomorrow London Limited has been the parent company of its Italian affiliate tomorrow Milano srl.
Directed by Stefano Martinetto, Giancarlo Simiri and the Saturday Group (a multi-company aggregate with offices in Los Angeles, New York and Paris).
Tomorrow not only gives brands the chance to access the most important stores worldwide but also contributes to the organizational expansion of the brand as a whole.
The company focuses on all key market segments: high end womenswear & menswear, contemporary womenswear & menswear and accessories (including women's jewellery).
An international platform for bright fashion talents, #You Window scouts the most exciting up and coming names and offers them the chance to share their vision with an international audience of tastemakers. Giving brands the chance to show their collections in the world’s fashion capitals, #You Window helps designers to meet and connect with key influencers, fashion insiders and the most esteemed stores. The multi-disciplinary platform supports its clients with integrated commercial and communications solutions tailor made by a team of experts to strategically place each brand and help them establish their voice and grow in a constantly evolving and competitive market place.
A fully immersive exhibition combining fashion, art and design with the latest technology: For Art Basel Miami, Boom|Basel presents a ground breaking installation with a fresh perspective on how art should be viewed, offering guests and critics a chance to see the world from a new point of view.
From renting the perfect location to managing detailed travel arrangements and accommodation, our team of experts take care of all the logistics and, with a network of over 15,000 partners, ensure the best rates.
The You Concept booking service allows businesses to manage their own travel, whether by boat, car, train or plane, and hotel reservations online. We also use our established network of contacts to secure competitive rates and ensure the best value for money. For any unforeseeable changes or issues, our team are on hand to offer quick support and solutions from one of our locations all over the world: London, Paris, Milan, New York and Miami.
You Concept offers international logistical solutions for a variety of events such as exhibitions, launch parties, hospitality suites, showroom coordination and fashion shows.
You Concept unites logistics management with creative design and expert production, leveraging our first hand industry experience and problem solving approach to tailor each event to an individual client’s needs. Our services range from location scouting, interior design, furniture rental, and technician hire, to cleaning services, selecting personnel, security and catering.
We are able to assist our clients at every stage of an event and meet every requirement and preference, from transportation to selecting personnel and training on detailed briefs through to the coordination on the ground and the final reports.
You Window is a talent scouting platform that helps emerging designers and fresh talents to reach key buyers and internationally esteemed stores. We offer our clients a fully integrated service that helps to manage all angles of their business by coordinating the following activities.
• Talent Scouting
• Strategic support and pricing strategies
• Sales campaign preparation
• Worldwide Target list
• Brand Analysis and strategic development
• Database of sales manager
• Creation and management of commercial communication
• Sales management overseen by an experienced member of the YOU CONCEPT team
• Visual merchandising
• Schedule of appointments
• Sell through analysis
• Press support
We work closely with sponsors and advertisers whose content, products and services will be of interest to our community. We provide sponsorship opportunities via exclusive events during two of the year’s most hotly anticipated events, the Venice Film Festival and Miami Art Basel.
To request our media kit and learn about advertising and sponsorship opportunities, please contact us here.
Through the development of strategic communications campaigns, we help our clients speak directly to key industry influencers.
You Concept offers clients simple, smart PR solutions tailor made to meet their requirements. Our team of professionals will oversee the creation and distribution of all press materials, targeted media lists, appointments with stylists, editors and special projects with celebrities.
You Concept offers a range of digital solutions to help brands establish a strong online presence through creative campaigns and special collaborations. From constructing websites and social media channels through to graphic design, branding and newsletter campaigns, we offer a range of services and skills to ensure our clients hold their own in a crowded and competitive space that is constantly evolving.